Which cities?
	Which district in selected cities? Which department stores, which shopping malls?

	Even if you know which particular department stores/malls to target, how can you get entry?
	How do you know who are the right parties/people to talk to?
	Even if you know, how do you get connected?

A typical case of failure is: one talks to a chain/mall HQ, but later the project gets blocked by the real key players.

	A brand/product successfully entering the right store is just the beginning of the story.
	What should be done to build brands and create consumer demand?
	A brand has a successful strategy in Europe/USA, but does it work in China?
	What necessary adaptation is needed?
	Strategy is only 20%: 80% is execution. How to get help in execution? Does one have to always resort to expensive ‘agencies’?

	We design distribution strategies that boil down into specific details.
	We identify, in strategically selected cities, exactly which street, which mall, which branch of a department or chain store to target.
	We do not stop at general descriptions (e.g. Shanghai Grade A store) nor follow specific chains.

	In general, we do not recommend following department. stores/mall chains or groups or just any store, even in so-called prime districts.
	Stores in the same group or district are not equal.
	We cherry-pick a select few of the best fitting stores/malls/locations, in selected districts of selected cities.

Reduce investment, Maximise Productivity

	Over 12 years of China retail development experience working with multinational companies.
	e.g. database of extensive retail research of over 550 key retail points in China (shopping malls, department stores).

	Cherry-picking retail stores/malls requires a network of contacts, relationships down to individual store/mall level.
	We have partnerships with over 70 department store/mall distributors, covering every corner of China, who: - currently work for various multinationals. - have relationships/networks down to specific location/specific store level. - know the local business culture. - have relationships with key players in their daily life. - have formal and informal relationships and the right connections.

	connected to the real power players at specific stores/malls
	higher success rate in entering stores, based on their existing portfolio

	With over 12 years Chinese retail market experience, working with blue-chip multinational companies, including building new business/segments on tight budgets, we offer: - Planning – creating brand strategy or adaptation of brand strategy for China, fixing the prerequisites, important 20%.
	We can uniquely offer a tight budget without compromising on the quality of solution for brand creation and marketing, building a brand step-by-step.
	This comes from years of experience in developing new segments, new markets, for multinational companies on limited resources.

	Saving planning costs: - Consumer research is vital but very expensive. - We have a network of ‘freelance’ researchers working in multinational research agencies full-time. - We know their strengths, areas of speciality. - Benefit: cost-saving and quality information.
	Digital/eCommerce: - We work with a network of freelancers, including current digital marketing managers working in multinationals to help with planning.
	We know China retail-marketing inside-out, with proven formulas of what works, and what doesn’t in China. We devise effective retail marketing strategies, plans and initiatives.
	We have the network to make sure it happens.

Execution – the vital 80%:
We have a network not only of planners, but service providers and agencies of all kinds of execution services, e.g.

Very experienced booth designers, roadshow designers, makers who know all the details and requirements of installation and setting up malls and department stores in China.

Sales/front-line staff for China market: - We have networks of experienced front-line promoters for roadshow and counters. - We write training manuals for promoters/frontline counter sales staff for multinationals. - We head-up training managers for multinationals who train over 1000 promoters/counter and frontline sales staff in China. - We can help to adapt your training manual, if you don’t have one we can write one for you, specifically for China. - And we can TRAIN your training managers.