Seize the opportunity or miss the imminent China consumer demand boom.

(A) China faces economic growth/GDP growth slows down but still continuously grows at above 7%

(B) Some of the key strategies of the new leaders (President Xi and Premier Li) are:

	Increase proportion of GDP growth driven by domestic consumer consumption.
	Accelerate the urbanisation of China, i.e. increase the living standards of numerous lower tier cities as a key strategy to rapidly increase the population of the middle class.
	Enable the entire, or close to entire, Chinese population to achieve a middle-class standard of living, in the mid- to long-term.
	Relaxation of one child policy to combat an ageing population. A baby boom not seen in decades is on its way.

(C) China consumers have also evolved in many ways

	Especially for the younger generation, less propensity to save, with most ready to spend, especially on themselves.
	Young people’s ‘multiple income sources’, i.e. - They earn their own salary if they are already working. - They spend the savings of their parents and their grandparents; who are more than willing to spend on their ‘prince/princess’

	Consumers are getting more and more knowledgeable.
	They are willing to spend more on quality goods, for personal consumption and enjoyment, have preferences for imported goods/brands.

In short, now that the fruit is even juicier, there is a consumer demand boom coming.

More importantly, this presents a window for brands not already in China to enter the market. If this window is missed, the hurdles to enter will increase formidably.